Safety  When Briton came up with the idea of Snowflex™ surfaces in
   the early 1990's, part of it's design brief was to arrive at a material which contained no
voids or surface metal (features still to be found in some slope materials today).  This would make
it inherently safer than its predecessors by reducing the risk of fracturing fingers and thumbs
  or spraining knees or elbows caught in holes.  The absence of metal means that the risk of
lacerations and torn clothing is also reduced.

	The introduction of Snowflex at Kendal S.C. gave us an opportunity to undertake some serious statistical work concerning injuries.
	Left: Graph showing hand & wrist injury statistics at Kendal Ski Club, before and after the arrival of Snowflex in 1997.

Snowflex™ is therefore a homogenous surface, resembling a carpet in it's construction,
yet with a thick shock pad beneath the surface to cushion any impact.

The PRO's are seeing the benefits of off-season training..

British Champion Skier Noel Baxter gave the new Snowflex slope
at Aberdeen an overwhelming thumbs up on the opening day (October 2nd 2004)
as he skied along side British Boarder cross champion Steve Trolland.

THE FUTURE OF SNOWBOARDING- 

STURMs GOAL IS TO EXPAND U.S.A. SNOWBOARDING MARKET INTO 12 MONTHS

Lake Geneva, WI       In the past year, snowboarding sales have increased 51%.  Also, the surge of snowboarding popularity exploded recently when all 3 Olympic Snowboarding medals were won by the Americans. Can the sport continue to grow or is it peaking??

ALL-SEASON EXTREME, a division of Academy Award winning Sturm`s Special Effects Intl., Inc., is gearing up to build SNOWFLEX (tm) slopes and centers throughout North America, according to president, Dieter Sturm.  Sturm recently signed with Briton Engineering Developments LTD., U.K. as exclusive rep in the United States and North America. 

Sturm believes, "this is just the beginning."  Snowboarding is currently bound by geographic location and weather conditions.

"My goal is to extend the 3-4 month snowboarding season into 12 months", says Sturm. "Can you imagine the popularity with new young demographics coming into winter sports when it is accessible to them in their own city across America?  We call it URBAN SNOWSPORTS.  Wouldn't it be cool to just jump in your car after work, drive just a bit, and snowboard for a few hours each week???  Hit some pipes on the weekend??"

The snowboard equipment manufacturers (boards, boots, bindings, etc.), the apparel manufacturers, and supporting snow merchandise industries have millions of dollars tied up in designing, manufacturing, marketing, advertising, and selling their products in a short time span of the year.  "These multi-million dollar companies will see prime opportunities and expanded profits if they get involved early to support our objectives," according to Sturm, "especially when they can sell their products off-season and in geographic regions that they would never have a snowballs chance in hell, to sell little, or anything."
                  
 For resort and ski slope owners, SNOWFLEX may be an answer for year round profits too. "Unpredictable! Thats what winter has been for the past 5 years plus here in the US! The snow comes and it goes and the temperatures have been above normal on many occasions!  Because of that, I think SNOWFLEX could become "the insurance" that will provide a financial buffer in and off season," says Sturm. 

"When it comes to advertising and sponsors getting involved, the SNOWFLEX Centers will provide the vehicle for incredible "extreme" media and customer exposure," says Sturm.  "Everyone from the X-Games, ESPN, Gravity Games, The Extreme Channel, Octagon Sports Marketing, Fuse Sports Marketing, USASA, and soo many more all want to get involved. Everyone knows this system will open the doors wide open in making the sport of snowboarding stronger than ever." 

SNOWFLEX Centers can be built anywhere (even where snow never exists), in any climate, and can operate 24/7.

PROVEN-  Currently, there are 33+ SNOWFLEX Centers successfully in operation in the U.K. designed and built by Brian Thomas, Director of Briton.
                                        Dieter Sturm on SNOWFLEX Slope in England.

In the US, Sturm is actively seeking interested businesses, resorts, attractions, parks & recreation groups, and sports-related venture capital to begin building the slopes and centers as soon as possible.  "Once the first SNOWFLEX slope gets built here in the US, the concept is going to explode", notes Sturm, " I'm positive!  We just need someone to step up to the plate with the finances to get one built here." 

Sturm, an expert involved in innovative winter/snow projects for the past 21 years (also an Academy Award winning Special Effects Coordinator for film and video), indicates there are great advantages to using Snowflex.

"First, real snow will always be real snow. Period.  We are never going to say that SNOWFLEX replaces the real stuff, that's certainly not true.  What we can say is that you now have the most technically advanced synthetic surface ever available to practice and have fun on.. off-season", Sturm smiling.  

The surface responds; you can carve, plow,,,,  the material is soft and safe to land on (unlike the traditional dry slope surfaces of past), it can be used to form fun and challenging features like 1/4 and 1/2 pipes, does not require expensive grooming, offers off-season "real training" for professionals, provides an excellent "teaching/learning" environment, and creates a snow-related sales center on a year round basis.

Snowflex, the revolutionary artificial snowboard and skiing surface, has two properties that make snow sports fun- they are that it is `slippy`, for forward sliding, and that it is `grippy`, a progressive resistance to sideways motion according to the edge set of the board / ski. Snowflex is a polymer composite, comprising a monofilament fibre and impregnated carrier layer.  This sits on top of a unique shock layer, giving an authentic responsive and reactive feel.  Manufactured in a tile form, Snowflex forms a homogenous surface, and can be cut and formed into complex features and shapes.

THE FUTURE OF SNOW SPORT TECHNOLOGY
IS NOW !
    
        New SNOWFLEX Grind Rail          &         SNOWFLEX Aerial Jumps